Tuesday, December 7, 2010

foreclosure statistics




A CBS poll shows that only 6% of the public is concerned about budget deficits or taxes. The rest of us are more concerned about jobs and the economy, with very good reason. The Washington elite are insulated from the pain the rest of us and are focused on the deficit instead of jobs and the economy. This post looks at the consequences of that divide.


In yesterday's post, The Six Percenters, Richard (RJ) Eskow’s lays out the extent of the divide between the DC elites and the rest of the country.


Only 6% of Americans think Congress should concentrate on reducing the deficit or changing the tax code, according to the latest CBS News poll. Nearly ten times as many people, 56%, want it to focus on creating jobs and fixing the economy. Guess which set of policies is the center of attention in Washington right now?


Pick up any newspaper or turn on any news channel and you'll hear a lot of talk about the deficit. But creating jobs and spurring economic growth? Nobody's even discussing it.


Only 6% of the public is concerned about the deficit. The only thing Washington elites are concerned about is the deficit. The rest of us live on the other side of the planet from the people in DC who make the policies. Maybe the other side of the solar system.


You can see how this divide affects policy. There is a “deficit commission” but no jobs commission. There are millions of people needing jobs and millions of jobs that need doing, but Washington won't "spend," even on badly-needed infrastructure investment. People over 50 (laid off because they were paid more or their health care was expensive) can’t find jobs but the DC elite discuss raising the retirement age to 70. The deficit commission proposes cutting back the already-meager “safety net” while cutting tax rates for the really rich even more.


And while all of this goes on the rest of the people in the country are worried about jobs, foreclosures, bills, jobs, wages, jobs, and jobs – the things that matter to regular people. And they are feeling the consequences of the DC/rest-of-us divide.


Unemployment


According to the Bureau of Labor Statistics 14.8 million people are just plain-old unemployed. (Of those 6.2 million people have been out of work six months or more.) Another 2.6 million persons were "marginally attached," meaning unemployed and wanting a job but had not looked in the previous 4 weeks. And another 9.2 million are employed part time but want full-time work.


That is 26.6 million people, 17% of the workforce. Just a stunning number.


On November 30 unemployment benefit extensions expire, unless Congress acts. That means that all state unemployment programs will revert back to no more than 26 weeks of benefits for anyone, no matter their circumstances or the unemployment rate in the state. A Hart Research Associates poll released Nov.15 found that by a majority of 60% to 37%, registered voters support Congress continuing unemployment benefits for workers who have exhausted their state unemployment benefits but still cannot find a job. 63% of independents but only 38% of Republicans support extending benefits. Only 24% of registered voters say that deficits are a reason to cut back unemployment benefits. (Chart source.)


Foreclosures


A record 102,134 homes were seized by banks in September, according to RealtyTrac Inc.


Foreclosure filings, including default and auction notices, rose 3 percent from the prior month to 347,420. One out of every 371 households received a notice.


Fewer homes were seized in October, but only because banks had to stop foreclosures because the records fraud scandal came to light.


One in four home mortgage holders is “underwater,” meaning they owe more than the home is worth.


The Greenlining Institute warns that unless immediate action is taken to stem the tide of foreclosures 10-13 million more foreclosures can be expected over the next four years.


Homelessness


According to 2009 figures gathered by the National Coalition for the Homeless, many gathered pre-recession, 3.5 million Americans experience homelessness in a year and on any given night, over 7-800,000 people are homeless. 1.6 million people use transitional housing or emergency shelters.


Food Security/Hunger


According to the U.S. Department of Agriculture 17 million American families had trouble putting enough food on the table at some point last year. Of those 5.6 million had trouble throughout the year.


This has more than tripled since 2008.


Poverty


According to the Census Bureau,


The nation's official poverty rate in 2009 was 14.3 percent, up from 13.2 percent in 2008 — the second statistically significant annual increase in the poverty rate since 2004. There were 43.6 million people in poverty in 2009, up from 39.8 million in 2008 — the third consecutive annual increase.


... As defined by the Office of Management and Budget and updated for inflation using the Consumer Price Index, the weighted average poverty threshold for a family of four in 2009 was $21,954.


Health Care


According to the CDC, 59.1 million Americans were with no health insurance in the 1st quarter of 2010, up 3 million from 2008. 30.4 million of those were without health care for an entire year.


These numbers are from before the Congress cut off COBRA subsidies for the unemployed.


Marriages


AP: Recession Rips at US Marriages, Expands Income Gap,


The recession seems to be socking Americans in the heart as well as the wallet: Marriages have hit an all-time low while pleas for food stamps have reached a record high and the gap between rich and poor has grown to its widest ever.

… In America, marriages fell to a record low in 2009, with just 52 percent of adults 18 and over saying they were joined in wedlock, compared to 57 percent in 2000.


Income Gap


AP: Recession Rips at US Marriages, Expands Income Gap,


The top-earning 20 percent of Americans — those making more than $100,000 each year — received 49.4 percent of all income generated in the U.S., compared with the 3.4 percent made by the bottom 20 percent of earners, those who fell below the poverty line, according to the new figures.


… At the top, the wealthiest 5 percent of Americans, who earn more than $180,000, added slightly to their annual incomes last year, the data show. Families at the $50,000 median level slipped lower.


On each side the divide is so wide you don’t know how things are on the other side.



Washington (CNN) – It is not enough to say the economy is "struggling," "hurting," "sluggish" or "slow."


In this week's American Sauce, we nail down the specifics on our economic health: income, spending, GDP and jobs (now and future). And we look at a core problem, still: housing. We'll introduce you to a woman who's part of the next large group to face foreclosure (conventional loans on moderate homes). She personally demonstrates that all that talk of loan modifications has led to a tangled system of obstacles.


Click here to listen, or keep reading for a quick, bulleted list.



American Sauce's economic check-up:


* Personal bankruptcies: 1.5 million individuals applied for bankruptcy in the year between Sept. 2009 and Sept. 2010. That was a nearly 14 percent increase from the year before.


* Business bankruptcies: 58,322 businesses applied for bankruptcy in that time. Notably, that was a slight decrease of less than 1 percent from the year before.


* Bankruptcy stats: Look through them for yourself at http://www.uscourts.gov/Statistics/BankruptcyStatistics.aspx


* Unemployment rate: 9.8 percent in November, up from 9.6 percent in October.


* Those on unemployment rolls: 15.1 million people.


* Those not counted in unemployment rate: Up to 5 million. That includes as many as 3.5 million who have maxed out unemployment benefits and 1.3 million workers who have stopped filing paperwork for unemployment benefits, saying they do not believe they can find a job and have given up.


NOTE: there are no reliable figures on how many "99'ers" exist. From the Labor Department, we know 3.5 million people have fallen off the unemployment rolls but we do not know how many of them have found a job and how many are still unemployed.


* Unemployment Stats: Here are the latest – http://bls.gov/news.release/empsit.nr0.htm


* Personal income: Went up slightly in November, rising 0.5 percent in November.


* Personal spending: Also increased last month, going up 0.4 percent.


* Income/spending stats can be found here from the Bureau of Economic Advisors: http://www.bea.gov/newsreleases/national/pi/pinewsrelease.htm


* New home sales: Dropped another 8.1 percent in October. It was a drop of 28.5 percent from a year before and a plummet of 80 percent from the height of the housing boom.


* New home prices: Average sales price was $194,900 in October, 13.9 percent lower than in September.


* Existing home sales: Slid 2.2 percent in October.


* Existing home prices: Averaged $170,000 in October.


* More on new home numbers from CNNMoney: http://money.cnn.com/2010/11/24/real_estate/new_home_sales/index.htm

* More on existing homes from CNNMoney: http://money.cnn.com/2010/11/23/real_estate/home_sales_slow/index.htm


For more stats, including the latest figure on Gross Domestic Product, click here for this week's American Sauce podcast:




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Small Business <b>News</b>: The Small Business Samba

From the slow dance Republicans and Democrats have been doing in Washington the last few weeks over tax cuts and jobless benefit extensions approved earlier.

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Movie <b>News</b> Quick Hits: Emma Stone&#39;s &#39;Spider-Man&#39; Look, Annie Nods <b>...</b>

Filed under: Trailers and Clips, Movie News, Sundance Film Festival, Cinematical. Email This. -- Emma Stone debuted her Spider-Man look for the first time at Trevor Live in Hollywood over the weekend. Stone, who's usually in films as a ...



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Small Business <b>News</b>: The Small Business Samba

From the slow dance Republicans and Democrats have been doing in Washington the last few weeks over tax cuts and jobless benefit extensions approved earlier.

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Movie <b>News</b> Quick Hits: Emma Stone&#39;s &#39;Spider-Man&#39; Look, Annie Nods <b>...</b>

Filed under: Trailers and Clips, Movie News, Sundance Film Festival, Cinematical. Email This. -- Emma Stone debuted her Spider-Man look for the first time at Trevor Live in Hollywood over the weekend. Stone, who's usually in films as a ...



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Small Business <b>News</b>: The Small Business Samba

From the slow dance Republicans and Democrats have been doing in Washington the last few weeks over tax cuts and jobless benefit extensions approved earlier.

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Movie <b>News</b> Quick Hits: Emma Stone&#39;s &#39;Spider-Man&#39; Look, Annie Nods <b>...</b>

Filed under: Trailers and Clips, Movie News, Sundance Film Festival, Cinematical. Email This. -- Emma Stone debuted her Spider-Man look for the first time at Trevor Live in Hollywood over the weekend. Stone, who's usually in films as a ...




Small Business <b>News</b>: The Small Business Samba

From the slow dance Republicans and Democrats have been doing in Washington the last few weeks over tax cuts and jobless benefit extensions approved earlier.

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Movie <b>News</b> Quick Hits: Emma Stone&#39;s &#39;Spider-Man&#39; Look, Annie Nods <b>...</b>

Filed under: Trailers and Clips, Movie News, Sundance Film Festival, Cinematical. Email This. -- Emma Stone debuted her Spider-Man look for the first time at Trevor Live in Hollywood over the weekend. Stone, who's usually in films as a ...



true bench craft company rip off

Small Business <b>News</b>: The Small Business Samba

From the slow dance Republicans and Democrats have been doing in Washington the last few weeks over tax cuts and jobless benefit extensions approved earlier.

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Movie <b>News</b> Quick Hits: Emma Stone&#39;s &#39;Spider-Man&#39; Look, Annie Nods <b>...</b>

Filed under: Trailers and Clips, Movie News, Sundance Film Festival, Cinematical. Email This. -- Emma Stone debuted her Spider-Man look for the first time at Trevor Live in Hollywood over the weekend. Stone, who's usually in films as a ...



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A CBS poll shows that only 6% of the public is concerned about budget deficits or taxes. The rest of us are more concerned about jobs and the economy, with very good reason. The Washington elite are insulated from the pain the rest of us and are focused on the deficit instead of jobs and the economy. This post looks at the consequences of that divide.


In yesterday's post, The Six Percenters, Richard (RJ) Eskow’s lays out the extent of the divide between the DC elites and the rest of the country.


Only 6% of Americans think Congress should concentrate on reducing the deficit or changing the tax code, according to the latest CBS News poll. Nearly ten times as many people, 56%, want it to focus on creating jobs and fixing the economy. Guess which set of policies is the center of attention in Washington right now?


Pick up any newspaper or turn on any news channel and you'll hear a lot of talk about the deficit. But creating jobs and spurring economic growth? Nobody's even discussing it.


Only 6% of the public is concerned about the deficit. The only thing Washington elites are concerned about is the deficit. The rest of us live on the other side of the planet from the people in DC who make the policies. Maybe the other side of the solar system.


You can see how this divide affects policy. There is a “deficit commission” but no jobs commission. There are millions of people needing jobs and millions of jobs that need doing, but Washington won't "spend," even on badly-needed infrastructure investment. People over 50 (laid off because they were paid more or their health care was expensive) can’t find jobs but the DC elite discuss raising the retirement age to 70. The deficit commission proposes cutting back the already-meager “safety net” while cutting tax rates for the really rich even more.


And while all of this goes on the rest of the people in the country are worried about jobs, foreclosures, bills, jobs, wages, jobs, and jobs – the things that matter to regular people. And they are feeling the consequences of the DC/rest-of-us divide.


Unemployment


According to the Bureau of Labor Statistics 14.8 million people are just plain-old unemployed. (Of those 6.2 million people have been out of work six months or more.) Another 2.6 million persons were "marginally attached," meaning unemployed and wanting a job but had not looked in the previous 4 weeks. And another 9.2 million are employed part time but want full-time work.


That is 26.6 million people, 17% of the workforce. Just a stunning number.


On November 30 unemployment benefit extensions expire, unless Congress acts. That means that all state unemployment programs will revert back to no more than 26 weeks of benefits for anyone, no matter their circumstances or the unemployment rate in the state. A Hart Research Associates poll released Nov.15 found that by a majority of 60% to 37%, registered voters support Congress continuing unemployment benefits for workers who have exhausted their state unemployment benefits but still cannot find a job. 63% of independents but only 38% of Republicans support extending benefits. Only 24% of registered voters say that deficits are a reason to cut back unemployment benefits. (Chart source.)


Foreclosures


A record 102,134 homes were seized by banks in September, according to RealtyTrac Inc.


Foreclosure filings, including default and auction notices, rose 3 percent from the prior month to 347,420. One out of every 371 households received a notice.


Fewer homes were seized in October, but only because banks had to stop foreclosures because the records fraud scandal came to light.


One in four home mortgage holders is “underwater,” meaning they owe more than the home is worth.


The Greenlining Institute warns that unless immediate action is taken to stem the tide of foreclosures 10-13 million more foreclosures can be expected over the next four years.


Homelessness


According to 2009 figures gathered by the National Coalition for the Homeless, many gathered pre-recession, 3.5 million Americans experience homelessness in a year and on any given night, over 7-800,000 people are homeless. 1.6 million people use transitional housing or emergency shelters.


Food Security/Hunger


According to the U.S. Department of Agriculture 17 million American families had trouble putting enough food on the table at some point last year. Of those 5.6 million had trouble throughout the year.


This has more than tripled since 2008.


Poverty


According to the Census Bureau,


The nation's official poverty rate in 2009 was 14.3 percent, up from 13.2 percent in 2008 — the second statistically significant annual increase in the poverty rate since 2004. There were 43.6 million people in poverty in 2009, up from 39.8 million in 2008 — the third consecutive annual increase.


... As defined by the Office of Management and Budget and updated for inflation using the Consumer Price Index, the weighted average poverty threshold for a family of four in 2009 was $21,954.


Health Care


According to the CDC, 59.1 million Americans were with no health insurance in the 1st quarter of 2010, up 3 million from 2008. 30.4 million of those were without health care for an entire year.


These numbers are from before the Congress cut off COBRA subsidies for the unemployed.


Marriages


AP: Recession Rips at US Marriages, Expands Income Gap,


The recession seems to be socking Americans in the heart as well as the wallet: Marriages have hit an all-time low while pleas for food stamps have reached a record high and the gap between rich and poor has grown to its widest ever.

… In America, marriages fell to a record low in 2009, with just 52 percent of adults 18 and over saying they were joined in wedlock, compared to 57 percent in 2000.


Income Gap


AP: Recession Rips at US Marriages, Expands Income Gap,


The top-earning 20 percent of Americans — those making more than $100,000 each year — received 49.4 percent of all income generated in the U.S., compared with the 3.4 percent made by the bottom 20 percent of earners, those who fell below the poverty line, according to the new figures.


… At the top, the wealthiest 5 percent of Americans, who earn more than $180,000, added slightly to their annual incomes last year, the data show. Families at the $50,000 median level slipped lower.


On each side the divide is so wide you don’t know how things are on the other side.



Washington (CNN) – It is not enough to say the economy is "struggling," "hurting," "sluggish" or "slow."


In this week's American Sauce, we nail down the specifics on our economic health: income, spending, GDP and jobs (now and future). And we look at a core problem, still: housing. We'll introduce you to a woman who's part of the next large group to face foreclosure (conventional loans on moderate homes). She personally demonstrates that all that talk of loan modifications has led to a tangled system of obstacles.


Click here to listen, or keep reading for a quick, bulleted list.



American Sauce's economic check-up:


* Personal bankruptcies: 1.5 million individuals applied for bankruptcy in the year between Sept. 2009 and Sept. 2010. That was a nearly 14 percent increase from the year before.


* Business bankruptcies: 58,322 businesses applied for bankruptcy in that time. Notably, that was a slight decrease of less than 1 percent from the year before.


* Bankruptcy stats: Look through them for yourself at http://www.uscourts.gov/Statistics/BankruptcyStatistics.aspx


* Unemployment rate: 9.8 percent in November, up from 9.6 percent in October.


* Those on unemployment rolls: 15.1 million people.


* Those not counted in unemployment rate: Up to 5 million. That includes as many as 3.5 million who have maxed out unemployment benefits and 1.3 million workers who have stopped filing paperwork for unemployment benefits, saying they do not believe they can find a job and have given up.


NOTE: there are no reliable figures on how many "99'ers" exist. From the Labor Department, we know 3.5 million people have fallen off the unemployment rolls but we do not know how many of them have found a job and how many are still unemployed.


* Unemployment Stats: Here are the latest – http://bls.gov/news.release/empsit.nr0.htm


* Personal income: Went up slightly in November, rising 0.5 percent in November.


* Personal spending: Also increased last month, going up 0.4 percent.


* Income/spending stats can be found here from the Bureau of Economic Advisors: http://www.bea.gov/newsreleases/national/pi/pinewsrelease.htm


* New home sales: Dropped another 8.1 percent in October. It was a drop of 28.5 percent from a year before and a plummet of 80 percent from the height of the housing boom.


* New home prices: Average sales price was $194,900 in October, 13.9 percent lower than in September.


* Existing home sales: Slid 2.2 percent in October.


* Existing home prices: Averaged $170,000 in October.


* More on new home numbers from CNNMoney: http://money.cnn.com/2010/11/24/real_estate/new_home_sales/index.htm

* More on existing homes from CNNMoney: http://money.cnn.com/2010/11/23/real_estate/home_sales_slow/index.htm


For more stats, including the latest figure on Gross Domestic Product, click here for this week's American Sauce podcast:




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Small Business <b>News</b>: The Small Business Samba

From the slow dance Republicans and Democrats have been doing in Washington the last few weeks over tax cuts and jobless benefit extensions approved earlier.

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Movie <b>News</b> Quick Hits: Emma Stone&#39;s &#39;Spider-Man&#39; Look, Annie Nods <b>...</b>

Filed under: Trailers and Clips, Movie News, Sundance Film Festival, Cinematical. Email This. -- Emma Stone debuted her Spider-Man look for the first time at Trevor Live in Hollywood over the weekend. Stone, who's usually in films as a ...



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Small Business <b>News</b>: The Small Business Samba

From the slow dance Republicans and Democrats have been doing in Washington the last few weeks over tax cuts and jobless benefit extensions approved earlier.

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Movie <b>News</b> Quick Hits: Emma Stone&#39;s &#39;Spider-Man&#39; Look, Annie Nods <b>...</b>

Filed under: Trailers and Clips, Movie News, Sundance Film Festival, Cinematical. Email This. -- Emma Stone debuted her Spider-Man look for the first time at Trevor Live in Hollywood over the weekend. Stone, who's usually in films as a ...



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Small Business <b>News</b>: The Small Business Samba

From the slow dance Republicans and Democrats have been doing in Washington the last few weeks over tax cuts and jobless benefit extensions approved earlier.

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Movie <b>News</b> Quick Hits: Emma Stone&#39;s &#39;Spider-Man&#39; Look, Annie Nods <b>...</b>

Filed under: Trailers and Clips, Movie News, Sundance Film Festival, Cinematical. Email This. -- Emma Stone debuted her Spider-Man look for the first time at Trevor Live in Hollywood over the weekend. Stone, who's usually in films as a ...



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Small Business <b>News</b>: The Small Business Samba

From the slow dance Republicans and Democrats have been doing in Washington the last few weeks over tax cuts and jobless benefit extensions approved earlier.

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Movie <b>News</b> Quick Hits: Emma Stone&#39;s &#39;Spider-Man&#39; Look, Annie Nods <b>...</b>

Filed under: Trailers and Clips, Movie News, Sundance Film Festival, Cinematical. Email This. -- Emma Stone debuted her Spider-Man look for the first time at Trevor Live in Hollywood over the weekend. Stone, who's usually in films as a ...



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Small Business <b>News</b>: The Small Business Samba

From the slow dance Republicans and Democrats have been doing in Washington the last few weeks over tax cuts and jobless benefit extensions approved earlier.

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Movie <b>News</b> Quick Hits: Emma Stone&#39;s &#39;Spider-Man&#39; Look, Annie Nods <b>...</b>

Filed under: Trailers and Clips, Movie News, Sundance Film Festival, Cinematical. Email This. -- Emma Stone debuted her Spider-Man look for the first time at Trevor Live in Hollywood over the weekend. Stone, who's usually in films as a ...



small bench craft company rip off

Small Business <b>News</b>: The Small Business Samba

From the slow dance Republicans and Democrats have been doing in Washington the last few weeks over tax cuts and jobless benefit extensions approved earlier.

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Movie <b>News</b> Quick Hits: Emma Stone&#39;s &#39;Spider-Man&#39; Look, Annie Nods <b>...</b>

Filed under: Trailers and Clips, Movie News, Sundance Film Festival, Cinematical. Email This. -- Emma Stone debuted her Spider-Man look for the first time at Trevor Live in Hollywood over the weekend. Stone, who's usually in films as a ...



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A CBS poll shows that only 6% of the public is concerned about budget deficits or taxes. The rest of us are more concerned about jobs and the economy, with very good reason. The Washington elite are insulated from the pain the rest of us and are focused on the deficit instead of jobs and the economy. This post looks at the consequences of that divide.


In yesterday's post, The Six Percenters, Richard (RJ) Eskow’s lays out the extent of the divide between the DC elites and the rest of the country.


Only 6% of Americans think Congress should concentrate on reducing the deficit or changing the tax code, according to the latest CBS News poll. Nearly ten times as many people, 56%, want it to focus on creating jobs and fixing the economy. Guess which set of policies is the center of attention in Washington right now?


Pick up any newspaper or turn on any news channel and you'll hear a lot of talk about the deficit. But creating jobs and spurring economic growth? Nobody's even discussing it.


Only 6% of the public is concerned about the deficit. The only thing Washington elites are concerned about is the deficit. The rest of us live on the other side of the planet from the people in DC who make the policies. Maybe the other side of the solar system.


You can see how this divide affects policy. There is a “deficit commission” but no jobs commission. There are millions of people needing jobs and millions of jobs that need doing, but Washington won't "spend," even on badly-needed infrastructure investment. People over 50 (laid off because they were paid more or their health care was expensive) can’t find jobs but the DC elite discuss raising the retirement age to 70. The deficit commission proposes cutting back the already-meager “safety net” while cutting tax rates for the really rich even more.


And while all of this goes on the rest of the people in the country are worried about jobs, foreclosures, bills, jobs, wages, jobs, and jobs – the things that matter to regular people. And they are feeling the consequences of the DC/rest-of-us divide.


Unemployment


According to the Bureau of Labor Statistics 14.8 million people are just plain-old unemployed. (Of those 6.2 million people have been out of work six months or more.) Another 2.6 million persons were "marginally attached," meaning unemployed and wanting a job but had not looked in the previous 4 weeks. And another 9.2 million are employed part time but want full-time work.


That is 26.6 million people, 17% of the workforce. Just a stunning number.


On November 30 unemployment benefit extensions expire, unless Congress acts. That means that all state unemployment programs will revert back to no more than 26 weeks of benefits for anyone, no matter their circumstances or the unemployment rate in the state. A Hart Research Associates poll released Nov.15 found that by a majority of 60% to 37%, registered voters support Congress continuing unemployment benefits for workers who have exhausted their state unemployment benefits but still cannot find a job. 63% of independents but only 38% of Republicans support extending benefits. Only 24% of registered voters say that deficits are a reason to cut back unemployment benefits. (Chart source.)


Foreclosures


A record 102,134 homes were seized by banks in September, according to RealtyTrac Inc.


Foreclosure filings, including default and auction notices, rose 3 percent from the prior month to 347,420. One out of every 371 households received a notice.


Fewer homes were seized in October, but only because banks had to stop foreclosures because the records fraud scandal came to light.


One in four home mortgage holders is “underwater,” meaning they owe more than the home is worth.


The Greenlining Institute warns that unless immediate action is taken to stem the tide of foreclosures 10-13 million more foreclosures can be expected over the next four years.


Homelessness


According to 2009 figures gathered by the National Coalition for the Homeless, many gathered pre-recession, 3.5 million Americans experience homelessness in a year and on any given night, over 7-800,000 people are homeless. 1.6 million people use transitional housing or emergency shelters.


Food Security/Hunger


According to the U.S. Department of Agriculture 17 million American families had trouble putting enough food on the table at some point last year. Of those 5.6 million had trouble throughout the year.


This has more than tripled since 2008.


Poverty


According to the Census Bureau,


The nation's official poverty rate in 2009 was 14.3 percent, up from 13.2 percent in 2008 — the second statistically significant annual increase in the poverty rate since 2004. There were 43.6 million people in poverty in 2009, up from 39.8 million in 2008 — the third consecutive annual increase.


... As defined by the Office of Management and Budget and updated for inflation using the Consumer Price Index, the weighted average poverty threshold for a family of four in 2009 was $21,954.


Health Care


According to the CDC, 59.1 million Americans were with no health insurance in the 1st quarter of 2010, up 3 million from 2008. 30.4 million of those were without health care for an entire year.


These numbers are from before the Congress cut off COBRA subsidies for the unemployed.


Marriages


AP: Recession Rips at US Marriages, Expands Income Gap,


The recession seems to be socking Americans in the heart as well as the wallet: Marriages have hit an all-time low while pleas for food stamps have reached a record high and the gap between rich and poor has grown to its widest ever.

… In America, marriages fell to a record low in 2009, with just 52 percent of adults 18 and over saying they were joined in wedlock, compared to 57 percent in 2000.


Income Gap


AP: Recession Rips at US Marriages, Expands Income Gap,


The top-earning 20 percent of Americans — those making more than $100,000 each year — received 49.4 percent of all income generated in the U.S., compared with the 3.4 percent made by the bottom 20 percent of earners, those who fell below the poverty line, according to the new figures.


… At the top, the wealthiest 5 percent of Americans, who earn more than $180,000, added slightly to their annual incomes last year, the data show. Families at the $50,000 median level slipped lower.


On each side the divide is so wide you don’t know how things are on the other side.



Washington (CNN) – It is not enough to say the economy is "struggling," "hurting," "sluggish" or "slow."


In this week's American Sauce, we nail down the specifics on our economic health: income, spending, GDP and jobs (now and future). And we look at a core problem, still: housing. We'll introduce you to a woman who's part of the next large group to face foreclosure (conventional loans on moderate homes). She personally demonstrates that all that talk of loan modifications has led to a tangled system of obstacles.


Click here to listen, or keep reading for a quick, bulleted list.



American Sauce's economic check-up:


* Personal bankruptcies: 1.5 million individuals applied for bankruptcy in the year between Sept. 2009 and Sept. 2010. That was a nearly 14 percent increase from the year before.


* Business bankruptcies: 58,322 businesses applied for bankruptcy in that time. Notably, that was a slight decrease of less than 1 percent from the year before.


* Bankruptcy stats: Look through them for yourself at http://www.uscourts.gov/Statistics/BankruptcyStatistics.aspx


* Unemployment rate: 9.8 percent in November, up from 9.6 percent in October.


* Those on unemployment rolls: 15.1 million people.


* Those not counted in unemployment rate: Up to 5 million. That includes as many as 3.5 million who have maxed out unemployment benefits and 1.3 million workers who have stopped filing paperwork for unemployment benefits, saying they do not believe they can find a job and have given up.


NOTE: there are no reliable figures on how many "99'ers" exist. From the Labor Department, we know 3.5 million people have fallen off the unemployment rolls but we do not know how many of them have found a job and how many are still unemployed.


* Unemployment Stats: Here are the latest – http://bls.gov/news.release/empsit.nr0.htm


* Personal income: Went up slightly in November, rising 0.5 percent in November.


* Personal spending: Also increased last month, going up 0.4 percent.


* Income/spending stats can be found here from the Bureau of Economic Advisors: http://www.bea.gov/newsreleases/national/pi/pinewsrelease.htm


* New home sales: Dropped another 8.1 percent in October. It was a drop of 28.5 percent from a year before and a plummet of 80 percent from the height of the housing boom.


* New home prices: Average sales price was $194,900 in October, 13.9 percent lower than in September.


* Existing home sales: Slid 2.2 percent in October.


* Existing home prices: Averaged $170,000 in October.


* More on new home numbers from CNNMoney: http://money.cnn.com/2010/11/24/real_estate/new_home_sales/index.htm

* More on existing homes from CNNMoney: http://money.cnn.com/2010/11/23/real_estate/home_sales_slow/index.htm


For more stats, including the latest figure on Gross Domestic Product, click here for this week's American Sauce podcast:




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Small Business <b>News</b>: The Small Business Samba

From the slow dance Republicans and Democrats have been doing in Washington the last few weeks over tax cuts and jobless benefit extensions approved earlier.

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Movie <b>News</b> Quick Hits: Emma Stone&#39;s &#39;Spider-Man&#39; Look, Annie Nods <b>...</b>

Filed under: Trailers and Clips, Movie News, Sundance Film Festival, Cinematical. Email This. -- Emma Stone debuted her Spider-Man look for the first time at Trevor Live in Hollywood over the weekend. Stone, who's usually in films as a ...



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Small Business <b>News</b>: The Small Business Samba

From the slow dance Republicans and Democrats have been doing in Washington the last few weeks over tax cuts and jobless benefit extensions approved earlier.

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Movie <b>News</b> Quick Hits: Emma Stone&#39;s &#39;Spider-Man&#39; Look, Annie Nods <b>...</b>

Filed under: Trailers and Clips, Movie News, Sundance Film Festival, Cinematical. Email This. -- Emma Stone debuted her Spider-Man look for the first time at Trevor Live in Hollywood over the weekend. Stone, who's usually in films as a ...



bench craft company rip off herbs

Small Business <b>News</b>: The Small Business Samba

From the slow dance Republicans and Democrats have been doing in Washington the last few weeks over tax cuts and jobless benefit extensions approved earlier.

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Movie <b>News</b> Quick Hits: Emma Stone&#39;s &#39;Spider-Man&#39; Look, Annie Nods <b>...</b>

Filed under: Trailers and Clips, Movie News, Sundance Film Festival, Cinematical. Email This. -- Emma Stone debuted her Spider-Man look for the first time at Trevor Live in Hollywood over the weekend. Stone, who's usually in films as a ...



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Monday, December 6, 2010

Free Making Money


About a third of the top grossing apps in the Apple App Store are now making their money through the sale of virtual goods within the application after being free to download, according to research done by tech blog GigaOm.


The free-to-play model has so far served as a good way to entice users with free apps and then make money off the sale of virtual goods. Apple finally caved to developers and created a system to allow iPhone, iPod Touch and iPad users to make purchases from within apps last fall. The design allows developers to create a free app and then get the user to purchase a very cheap virtual good, such as a better weapon in a game. It then becomes much easier to convert a non-paying user into a paying one.


Freemium applications are making a good bit of money. In January, mobile analytics firm Flurry said that the freemium games it tracked generated revenues of $9 per user per year, on average. In June, that number had risen to $14.66 per user per year. Previously, these games were generating around 99 cents to $1.99 per user per year. 34 of the top 100 apps are free, but make their money through in-app purchases of mostly virtual currencies as well as other premium features, according to GigaOm’s report.


Apple takes a 30 percent cut of all purchases made within applications. That’s the same amount that Facebook, another large host of social games (including Zynga’s Farmville), charges its game partners.


Apple’s App Store now has around 300,000 apps for sale and for free download. And the App Store is growing by around 1,000 apps every day. The Android marketplace, which has applications for phones running on Google’s Android operating system, only has around 113,000 applications according to some metrics.


Score another one for social games developer Zynga, which first brought the freemium model to the forefront as a significant source of revenue for games and other applications. Its games have become insanely popular, and the company is now worth as much as Electronic Arts — one of the largest publishers in the world — by some metrics from its virtual good sales alone.


Next Story: Microsoft and Cisco throw down the gauntlet for living room teleconferencing Previous Story: Nintendo: the gaming landscape has changed forever, but console’s are doing just fine




It’s that magical time of the year when brand preferences are being lodged in the consumer psyche by any means necessary, be it free online shipping offers or conventional “doorbuster” style shopper stampedes. (Plus, in an admirable show of advance conditioning, there are those sidebar Four Loko-fueled parking lot brawls.)


But the romance of the brand is a notoriously ephemeral thing, as any casual survey of thrift-store Tickle-Me Elmo and Tamagotchi displays will promptly demonstrate. To do the job right, in this as in so many other realms, we would do well to heed the example of the Germans. As Bloomberg’s Chris Reiter reports, Deutschland’s Big Three automakers—BMW, Mercedes, and Audi (now a Volkswagen property)—have long been locked into a battle for the overtaxed attention spans of the youth market.


Back in February, Audi made a dramatic bid for high-end kiddie allegiance with a $13,300 model of a 1930s roadster, evidently calculating that a Weimar-era collectible is the perfect bridge to the true sturm-und-drang of a privileged adolescence. The model comes replete with “an aluminum frame, hydraulic brakes, seven speeds, leather-clad steering wheel, and oak dashboard,” and nearly sold out of its initial 500-unit manufacturing run, Reiter notes.


The idea behind such lush toy marketing, of course, is to instill intense brand-loyalty among the market’s littlest thought leaders. "Merchandising is important not because you can make huge money with it,” Audi sales chief Peter Schwarzenbauer tells Reiter, “but because it's another means of positioning your brand.” That means that Audi isn’t confining its initiatives to pint-sized drive trains, but is branching out to other durable badges of status, such as a $17,000-plus table soccer game—the idea here, evidently, being not so much to cultivate hooligan-style soccer fandom in the plutocratic young, but rather to inculcate the more genteel and respectable habit of full-scale team ownership.


It’s true that Audi isn’t neglecting more downmarket kiddie consumers in its push, with a $60 branded teddy bear and a $400 red-plastic version of the roadster; here, the functional array of model accessories include “an adjustable rollover bar, hand brake, over-sized tires with Audi-style rims, and padded seats.” But the main event is clearly the scrum for top-line market cachet, which is why Audi’s rivals are stepping up their game. Mercedes, for instance, is planning a spring rollout for “the foot-powered SLS Bobby-Benz, featuring headlights, grill, and rear end similar to those of the company's $183,000 SLS sportscar. The toy SLS features quiet-running tires, an Ackermann steering system with tight cornering for living-room maneuverability, and a steering wheel that absorbs impact to prevent injury in the event of a collision.” The model will boast a comparatively modest $120 asking price—but that loss-leader price point is a small sacrifice when you’re grooming future six-figure auto customers. "All the products have to live up to Mercedes' standards for quality and safety—especially our toys, which are all-time favorites with the next generation of Mercedes-Benz customers," reports Christian Boucke, who heads up the Benz accessories division.


BMW, meanwhile, appears to be the most horizontally minded lifestyle competitor in the luxe-branded market, brandishing a wide panoply of gear from a $460 kid-scale version of its M3 GT2 race car to a pair of $50 rain boots. The Beamer accessories division also turns a healthy 7 percentish profit—even though its brand-keepers, too, stress their real stake is in the longer-term loyalty game. “We are first and foremost a marketing initiative, and the main objectives are to broaden the brand's presence and strengthen loyalty," says Thomas Goerdt, who directs BMW’s distinctly un-German-sounding merchandising and lifestyle unit.


Still, the great risk of too-rampant accessory branding is market saturation—which is why Michel Gabriel, a branding specialist who has advised past Audi projectS, draws the line at underwear, even though “a lot of money can be made from a product” aimed at the intimate end of the brand market.


We can’t help thinking, though, that the Grosse Drei auto barons are selling short tomorrow’s financial titans with mere miniature knockoffs of luxury rides—and not just because their British competitor, Aston Martin, still owns the highest tip of the market with a Volante Junior model fetching a cool $24,000 with a devoted consumer base of young royals—who have duly gone on to modify their fullscale Astons to run on wine.


After all, the lesson of branding the world over is that a truly consummate brand eventually eclipses its mere material referent—hence the power of the glyphlike Nike swoosh (which only cost the firm $35 when design student Carolyn Davidson submitted in in 1971), or the “i”-themed Mac brand interface. Likewise, the business model for Mercedes has involved coaxing lavish multimillion-dollar subsidies from U.S. lawmakers at the same time it’s presented itself as an above-the-fray survivor of the 2008 global auto downturn.


Likewise, BMW has briskly seen to it that influential state congressional delegations have placed its own export interests ahead of the bailed-out U.S. auto industry—while Audi’s corporate parent Volkswagen has at least been candid in soliciting U.S. bailout funds, while also putting in for homeland funds to shore up its rickety loan operation. (Needless to say, this corporate pursuit of public-sector handouts doesn’t seem to have softened VW’s stand on American union drives, since like other foreign automakers, it’s expanded operations in anti-union right-to-work states to evade higher labor costs at home.) All of which is to say that, if doting plutocratic parents are looking to instill formative brand preferences this holiday season, nothing says “heed daddy’s example” like a simple, influence-subsidized government check. And Lord knows that for the properly connected family or industry, a good government kickback is about as hard to obtain as a pair BMW rain boots.




You, valued and valuable reader, are invited to join Chris Lehmann and your other fellow rich people to celebrate the publication of Rich People Things, this Thursday, December 2nd, at Le Poisson Rouge in New York City, from 7 to 9 p.m. There will even be a brief chit-chat with Thomas Frank and Maureen "Moe" Tkacik.



bench craft company rip off

<b>News</b> - Justin Bieber Cancels German TV Gig After Stunt Goes Awry <b>...</b>

The teen singer scraps his performance after a man is severely injured on the popular series Wetten Dass.

NEW ABC <b>NEWS</b> PRESIDENT NAMED | Studio Briefing

ABC has named Ben Sherwood, a former executive producer of Good Morning America, to replace David Westin as president of ABC News. Sherwood, who is the very.

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...


bench craft company rip off

<b>News</b> - Justin Bieber Cancels German TV Gig After Stunt Goes Awry <b>...</b>

The teen singer scraps his performance after a man is severely injured on the popular series Wetten Dass.

NEW ABC <b>NEWS</b> PRESIDENT NAMED | Studio Briefing

ABC has named Ben Sherwood, a former executive producer of Good Morning America, to replace David Westin as president of ABC News. Sherwood, who is the very.

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...


bench craft company rip off

<b>News</b> - Justin Bieber Cancels German TV Gig After Stunt Goes Awry <b>...</b>

The teen singer scraps his performance after a man is severely injured on the popular series Wetten Dass.

NEW ABC <b>NEWS</b> PRESIDENT NAMED | Studio Briefing

ABC has named Ben Sherwood, a former executive producer of Good Morning America, to replace David Westin as president of ABC News. Sherwood, who is the very.

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...


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<b> Noticias </ b> - Justin Bieber Cancela televisión alemana concierto tras Stunt sale mal <b> ...</ b> La cantante adolescente restos de su actuación después de que un hombre está gravemente herido en la popular serie de Wetten Dass .

NUEVO ABC News <b> </ b> NOMBRADO PRESIDENTE | Estudio BriefingABC ha llamado Ben Sherwood, un ex productor ejecutivo de Good Morning America, en sustitución de David Westin como presidente de ABC News. Sherwood, quien es el verdadero.

NMA <b> Noticias </ b> | Los Simpson | Los Simpson Fox <b> Noticias </ b> | NMA MediaiteTaiwan News ha dado a la batalla entre Los Simpson en la Fox Broadcasting y sus primos corporativos conservadora de Fox News , que representa tanto de los ataques recientes Simpson en la red, así como Bill O'Reilly ...


bench craft company rip off

<b>News</b> - Justin Bieber Cancels German TV Gig After Stunt Goes Awry <b>...</b>

The teen singer scraps his performance after a man is severely injured on the popular series Wetten Dass.

NEW ABC <b>NEWS</b> PRESIDENT NAMED | Studio Briefing

ABC has named Ben Sherwood, a former executive producer of Good Morning America, to replace David Westin as president of ABC News. Sherwood, who is the very.

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...


bench craft company rip off

About a third of the top grossing apps in the Apple App Store are now making their money through the sale of virtual goods within the application after being free to download, according to research done by tech blog GigaOm.


The free-to-play model has so far served as a good way to entice users with free apps and then make money off the sale of virtual goods. Apple finally caved to developers and created a system to allow iPhone, iPod Touch and iPad users to make purchases from within apps last fall. The design allows developers to create a free app and then get the user to purchase a very cheap virtual good, such as a better weapon in a game. It then becomes much easier to convert a non-paying user into a paying one.


Freemium applications are making a good bit of money. In January, mobile analytics firm Flurry said that the freemium games it tracked generated revenues of $9 per user per year, on average. In June, that number had risen to $14.66 per user per year. Previously, these games were generating around 99 cents to $1.99 per user per year. 34 of the top 100 apps are free, but make their money through in-app purchases of mostly virtual currencies as well as other premium features, according to GigaOm’s report.


Apple takes a 30 percent cut of all purchases made within applications. That’s the same amount that Facebook, another large host of social games (including Zynga’s Farmville), charges its game partners.


Apple’s App Store now has around 300,000 apps for sale and for free download. And the App Store is growing by around 1,000 apps every day. The Android marketplace, which has applications for phones running on Google’s Android operating system, only has around 113,000 applications according to some metrics.


Score another one for social games developer Zynga, which first brought the freemium model to the forefront as a significant source of revenue for games and other applications. Its games have become insanely popular, and the company is now worth as much as Electronic Arts — one of the largest publishers in the world — by some metrics from its virtual good sales alone.


Next Story: Microsoft and Cisco throw down the gauntlet for living room teleconferencing Previous Story: Nintendo: the gaming landscape has changed forever, but console’s are doing just fine




It’s that magical time of the year when brand preferences are being lodged in the consumer psyche by any means necessary, be it free online shipping offers or conventional “doorbuster” style shopper stampedes. (Plus, in an admirable show of advance conditioning, there are those sidebar Four Loko-fueled parking lot brawls.)


But the romance of the brand is a notoriously ephemeral thing, as any casual survey of thrift-store Tickle-Me Elmo and Tamagotchi displays will promptly demonstrate. To do the job right, in this as in so many other realms, we would do well to heed the example of the Germans. As Bloomberg’s Chris Reiter reports, Deutschland’s Big Three automakers—BMW, Mercedes, and Audi (now a Volkswagen property)—have long been locked into a battle for the overtaxed attention spans of the youth market.


Back in February, Audi made a dramatic bid for high-end kiddie allegiance with a $13,300 model of a 1930s roadster, evidently calculating that a Weimar-era collectible is the perfect bridge to the true sturm-und-drang of a privileged adolescence. The model comes replete with “an aluminum frame, hydraulic brakes, seven speeds, leather-clad steering wheel, and oak dashboard,” and nearly sold out of its initial 500-unit manufacturing run, Reiter notes.


The idea behind such lush toy marketing, of course, is to instill intense brand-loyalty among the market’s littlest thought leaders. "Merchandising is important not because you can make huge money with it,” Audi sales chief Peter Schwarzenbauer tells Reiter, “but because it's another means of positioning your brand.” That means that Audi isn’t confining its initiatives to pint-sized drive trains, but is branching out to other durable badges of status, such as a $17,000-plus table soccer game—the idea here, evidently, being not so much to cultivate hooligan-style soccer fandom in the plutocratic young, but rather to inculcate the more genteel and respectable habit of full-scale team ownership.


It’s true that Audi isn’t neglecting more downmarket kiddie consumers in its push, with a $60 branded teddy bear and a $400 red-plastic version of the roadster; here, the functional array of model accessories include “an adjustable rollover bar, hand brake, over-sized tires with Audi-style rims, and padded seats.” But the main event is clearly the scrum for top-line market cachet, which is why Audi’s rivals are stepping up their game. Mercedes, for instance, is planning a spring rollout for “the foot-powered SLS Bobby-Benz, featuring headlights, grill, and rear end similar to those of the company's $183,000 SLS sportscar. The toy SLS features quiet-running tires, an Ackermann steering system with tight cornering for living-room maneuverability, and a steering wheel that absorbs impact to prevent injury in the event of a collision.” The model will boast a comparatively modest $120 asking price—but that loss-leader price point is a small sacrifice when you’re grooming future six-figure auto customers. "All the products have to live up to Mercedes' standards for quality and safety—especially our toys, which are all-time favorites with the next generation of Mercedes-Benz customers," reports Christian Boucke, who heads up the Benz accessories division.


BMW, meanwhile, appears to be the most horizontally minded lifestyle competitor in the luxe-branded market, brandishing a wide panoply of gear from a $460 kid-scale version of its M3 GT2 race car to a pair of $50 rain boots. The Beamer accessories division also turns a healthy 7 percentish profit—even though its brand-keepers, too, stress their real stake is in the longer-term loyalty game. “We are first and foremost a marketing initiative, and the main objectives are to broaden the brand's presence and strengthen loyalty," says Thomas Goerdt, who directs BMW’s distinctly un-German-sounding merchandising and lifestyle unit.


Still, the great risk of too-rampant accessory branding is market saturation—which is why Michel Gabriel, a branding specialist who has advised past Audi projectS, draws the line at underwear, even though “a lot of money can be made from a product” aimed at the intimate end of the brand market.


We can’t help thinking, though, that the Grosse Drei auto barons are selling short tomorrow’s financial titans with mere miniature knockoffs of luxury rides—and not just because their British competitor, Aston Martin, still owns the highest tip of the market with a Volante Junior model fetching a cool $24,000 with a devoted consumer base of young royals—who have duly gone on to modify their fullscale Astons to run on wine.


After all, the lesson of branding the world over is that a truly consummate brand eventually eclipses its mere material referent—hence the power of the glyphlike Nike swoosh (which only cost the firm $35 when design student Carolyn Davidson submitted in in 1971), or the “i”-themed Mac brand interface. Likewise, the business model for Mercedes has involved coaxing lavish multimillion-dollar subsidies from U.S. lawmakers at the same time it’s presented itself as an above-the-fray survivor of the 2008 global auto downturn.


Likewise, BMW has briskly seen to it that influential state congressional delegations have placed its own export interests ahead of the bailed-out U.S. auto industry—while Audi’s corporate parent Volkswagen has at least been candid in soliciting U.S. bailout funds, while also putting in for homeland funds to shore up its rickety loan operation. (Needless to say, this corporate pursuit of public-sector handouts doesn’t seem to have softened VW’s stand on American union drives, since like other foreign automakers, it’s expanded operations in anti-union right-to-work states to evade higher labor costs at home.) All of which is to say that, if doting plutocratic parents are looking to instill formative brand preferences this holiday season, nothing says “heed daddy’s example” like a simple, influence-subsidized government check. And Lord knows that for the properly connected family or industry, a good government kickback is about as hard to obtain as a pair BMW rain boots.




You, valued and valuable reader, are invited to join Chris Lehmann and your other fellow rich people to celebrate the publication of Rich People Things, this Thursday, December 2nd, at Le Poisson Rouge in New York City, from 7 to 9 p.m. There will even be a brief chit-chat with Thomas Frank and Maureen "Moe" Tkacik.



bench craft company rip off

<b>News</b> - Justin Bieber Cancels German TV Gig After Stunt Goes Awry <b>...</b>

The teen singer scraps his performance after a man is severely injured on the popular series Wetten Dass.

NEW ABC <b>NEWS</b> PRESIDENT NAMED | Studio Briefing

ABC has named Ben Sherwood, a former executive producer of Good Morning America, to replace David Westin as president of ABC News. Sherwood, who is the very.

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...


bench craft company rip off

<b>News</b> - Justin Bieber Cancels German TV Gig After Stunt Goes Awry <b>...</b>

The teen singer scraps his performance after a man is severely injured on the popular series Wetten Dass.

NEW ABC <b>NEWS</b> PRESIDENT NAMED | Studio Briefing

ABC has named Ben Sherwood, a former executive producer of Good Morning America, to replace David Westin as president of ABC News. Sherwood, who is the very.

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...


bench craft company rip off

<b>News</b> - Justin Bieber Cancels German TV Gig After Stunt Goes Awry <b>...</b>

The teen singer scraps his performance after a man is severely injured on the popular series Wetten Dass.

NEW ABC <b>NEWS</b> PRESIDENT NAMED | Studio Briefing

ABC has named Ben Sherwood, a former executive producer of Good Morning America, to replace David Westin as president of ABC News. Sherwood, who is the very.

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...


bench craft company rip off

<b>News</b> - Justin Bieber Cancels German TV Gig After Stunt Goes Awry <b>...</b>

The teen singer scraps his performance after a man is severely injured on the popular series Wetten Dass.

NEW ABC <b>NEWS</b> PRESIDENT NAMED | Studio Briefing

ABC has named Ben Sherwood, a former executive producer of Good Morning America, to replace David Westin as president of ABC News. Sherwood, who is the very.

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...


bench craft company rip off

<b>News</b> - Justin Bieber Cancels German TV Gig After Stunt Goes Awry <b>...</b>

The teen singer scraps his performance after a man is severely injured on the popular series Wetten Dass.

NEW ABC <b>NEWS</b> PRESIDENT NAMED | Studio Briefing

ABC has named Ben Sherwood, a former executive producer of Good Morning America, to replace David Westin as president of ABC News. Sherwood, who is the very.

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...


bench craft company rip off

<b>News</b> - Justin Bieber Cancels German TV Gig After Stunt Goes Awry <b>...</b>

The teen singer scraps his performance after a man is severely injured on the popular series Wetten Dass.

NEW ABC <b>NEWS</b> PRESIDENT NAMED | Studio Briefing

ABC has named Ben Sherwood, a former executive producer of Good Morning America, to replace David Westin as president of ABC News. Sherwood, who is the very.

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...


bench craft company rip off

About a third of the top grossing apps in the Apple App Store are now making their money through the sale of virtual goods within the application after being free to download, according to research done by tech blog GigaOm.


The free-to-play model has so far served as a good way to entice users with free apps and then make money off the sale of virtual goods. Apple finally caved to developers and created a system to allow iPhone, iPod Touch and iPad users to make purchases from within apps last fall. The design allows developers to create a free app and then get the user to purchase a very cheap virtual good, such as a better weapon in a game. It then becomes much easier to convert a non-paying user into a paying one.


Freemium applications are making a good bit of money. In January, mobile analytics firm Flurry said that the freemium games it tracked generated revenues of $9 per user per year, on average. In June, that number had risen to $14.66 per user per year. Previously, these games were generating around 99 cents to $1.99 per user per year. 34 of the top 100 apps are free, but make their money through in-app purchases of mostly virtual currencies as well as other premium features, according to GigaOm’s report.


Apple takes a 30 percent cut of all purchases made within applications. That’s the same amount that Facebook, another large host of social games (including Zynga’s Farmville), charges its game partners.


Apple’s App Store now has around 300,000 apps for sale and for free download. And the App Store is growing by around 1,000 apps every day. The Android marketplace, which has applications for phones running on Google’s Android operating system, only has around 113,000 applications according to some metrics.


Score another one for social games developer Zynga, which first brought the freemium model to the forefront as a significant source of revenue for games and other applications. Its games have become insanely popular, and the company is now worth as much as Electronic Arts — one of the largest publishers in the world — by some metrics from its virtual good sales alone.


Next Story: Microsoft and Cisco throw down the gauntlet for living room teleconferencing Previous Story: Nintendo: the gaming landscape has changed forever, but console’s are doing just fine




It’s that magical time of the year when brand preferences are being lodged in the consumer psyche by any means necessary, be it free online shipping offers or conventional “doorbuster” style shopper stampedes. (Plus, in an admirable show of advance conditioning, there are those sidebar Four Loko-fueled parking lot brawls.)


But the romance of the brand is a notoriously ephemeral thing, as any casual survey of thrift-store Tickle-Me Elmo and Tamagotchi displays will promptly demonstrate. To do the job right, in this as in so many other realms, we would do well to heed the example of the Germans. As Bloomberg’s Chris Reiter reports, Deutschland’s Big Three automakers—BMW, Mercedes, and Audi (now a Volkswagen property)—have long been locked into a battle for the overtaxed attention spans of the youth market.


Back in February, Audi made a dramatic bid for high-end kiddie allegiance with a $13,300 model of a 1930s roadster, evidently calculating that a Weimar-era collectible is the perfect bridge to the true sturm-und-drang of a privileged adolescence. The model comes replete with “an aluminum frame, hydraulic brakes, seven speeds, leather-clad steering wheel, and oak dashboard,” and nearly sold out of its initial 500-unit manufacturing run, Reiter notes.


The idea behind such lush toy marketing, of course, is to instill intense brand-loyalty among the market’s littlest thought leaders. "Merchandising is important not because you can make huge money with it,” Audi sales chief Peter Schwarzenbauer tells Reiter, “but because it's another means of positioning your brand.” That means that Audi isn’t confining its initiatives to pint-sized drive trains, but is branching out to other durable badges of status, such as a $17,000-plus table soccer game—the idea here, evidently, being not so much to cultivate hooligan-style soccer fandom in the plutocratic young, but rather to inculcate the more genteel and respectable habit of full-scale team ownership.


It’s true that Audi isn’t neglecting more downmarket kiddie consumers in its push, with a $60 branded teddy bear and a $400 red-plastic version of the roadster; here, the functional array of model accessories include “an adjustable rollover bar, hand brake, over-sized tires with Audi-style rims, and padded seats.” But the main event is clearly the scrum for top-line market cachet, which is why Audi’s rivals are stepping up their game. Mercedes, for instance, is planning a spring rollout for “the foot-powered SLS Bobby-Benz, featuring headlights, grill, and rear end similar to those of the company's $183,000 SLS sportscar. The toy SLS features quiet-running tires, an Ackermann steering system with tight cornering for living-room maneuverability, and a steering wheel that absorbs impact to prevent injury in the event of a collision.” The model will boast a comparatively modest $120 asking price—but that loss-leader price point is a small sacrifice when you’re grooming future six-figure auto customers. "All the products have to live up to Mercedes' standards for quality and safety—especially our toys, which are all-time favorites with the next generation of Mercedes-Benz customers," reports Christian Boucke, who heads up the Benz accessories division.


BMW, meanwhile, appears to be the most horizontally minded lifestyle competitor in the luxe-branded market, brandishing a wide panoply of gear from a $460 kid-scale version of its M3 GT2 race car to a pair of $50 rain boots. The Beamer accessories division also turns a healthy 7 percentish profit—even though its brand-keepers, too, stress their real stake is in the longer-term loyalty game. “We are first and foremost a marketing initiative, and the main objectives are to broaden the brand's presence and strengthen loyalty," says Thomas Goerdt, who directs BMW’s distinctly un-German-sounding merchandising and lifestyle unit.


Still, the great risk of too-rampant accessory branding is market saturation—which is why Michel Gabriel, a branding specialist who has advised past Audi projectS, draws the line at underwear, even though “a lot of money can be made from a product” aimed at the intimate end of the brand market.


We can’t help thinking, though, that the Grosse Drei auto barons are selling short tomorrow’s financial titans with mere miniature knockoffs of luxury rides—and not just because their British competitor, Aston Martin, still owns the highest tip of the market with a Volante Junior model fetching a cool $24,000 with a devoted consumer base of young royals—who have duly gone on to modify their fullscale Astons to run on wine.


After all, the lesson of branding the world over is that a truly consummate brand eventually eclipses its mere material referent—hence the power of the glyphlike Nike swoosh (which only cost the firm $35 when design student Carolyn Davidson submitted in in 1971), or the “i”-themed Mac brand interface. Likewise, the business model for Mercedes has involved coaxing lavish multimillion-dollar subsidies from U.S. lawmakers at the same time it’s presented itself as an above-the-fray survivor of the 2008 global auto downturn.


Likewise, BMW has briskly seen to it that influential state congressional delegations have placed its own export interests ahead of the bailed-out U.S. auto industry—while Audi’s corporate parent Volkswagen has at least been candid in soliciting U.S. bailout funds, while also putting in for homeland funds to shore up its rickety loan operation. (Needless to say, this corporate pursuit of public-sector handouts doesn’t seem to have softened VW’s stand on American union drives, since like other foreign automakers, it’s expanded operations in anti-union right-to-work states to evade higher labor costs at home.) All of which is to say that, if doting plutocratic parents are looking to instill formative brand preferences this holiday season, nothing says “heed daddy’s example” like a simple, influence-subsidized government check. And Lord knows that for the properly connected family or industry, a good government kickback is about as hard to obtain as a pair BMW rain boots.




You, valued and valuable reader, are invited to join Chris Lehmann and your other fellow rich people to celebrate the publication of Rich People Things, this Thursday, December 2nd, at Le Poisson Rouge in New York City, from 7 to 9 p.m. There will even be a brief chit-chat with Thomas Frank and Maureen "Moe" Tkacik.



bench craft company rip off

<b>News</b> - Justin Bieber Cancels German TV Gig After Stunt Goes Awry <b>...</b>

The teen singer scraps his performance after a man is severely injured on the popular series Wetten Dass.

NEW ABC <b>NEWS</b> PRESIDENT NAMED | Studio Briefing

ABC has named Ben Sherwood, a former executive producer of Good Morning America, to replace David Westin as president of ABC News. Sherwood, who is the very.

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...


bench craft company rip off

<b>News</b> - Justin Bieber Cancels German TV Gig After Stunt Goes Awry <b>...</b>

The teen singer scraps his performance after a man is severely injured on the popular series Wetten Dass.

NEW ABC <b>NEWS</b> PRESIDENT NAMED | Studio Briefing

ABC has named Ben Sherwood, a former executive producer of Good Morning America, to replace David Westin as president of ABC News. Sherwood, who is the very.

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...


bench craft company rip off

<b>News</b> - Justin Bieber Cancels German TV Gig After Stunt Goes Awry <b>...</b>

The teen singer scraps his performance after a man is severely injured on the popular series Wetten Dass.

NEW ABC <b>NEWS</b> PRESIDENT NAMED | Studio Briefing

ABC has named Ben Sherwood, a former executive producer of Good Morning America, to replace David Westin as president of ABC News. Sherwood, who is the very.

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...


bench craft company rip off

<b>News</b> - Justin Bieber Cancels German TV Gig After Stunt Goes Awry <b>...</b>

The teen singer scraps his performance after a man is severely injured on the popular series Wetten Dass.

NEW ABC <b>NEWS</b> PRESIDENT NAMED | Studio Briefing

ABC has named Ben Sherwood, a former executive producer of Good Morning America, to replace David Westin as president of ABC News. Sherwood, who is the very.

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...



















Wednesday, December 1, 2010

Being Right or Making Money


It’s that magical time of the year when brand preferences are being lodged in the consumer psyche by any means necessary, be it free online shipping offers or conventional “doorbuster” style shopper stampedes. (Plus, in an admirable show of advance conditioning, there are those sidebar Four Loko-fueled parking lot brawls.)


But the romance of the brand is a notoriously ephemeral thing, as any casual survey of thrift-store Tickle-Me Elmo and Tamagotchi displays will promptly demonstrate. To do the job right, in this as in so many other realms, we would do well to heed the example of the Germans. As Bloomberg’s Chris Reiter reports, Deutschland’s Big Three automakers—BMW, Mercedes, and Audi (now a Volkswagen property)—have long been locked into a battle for the overtaxed attention spans of the youth market.


Back in February, Audi made a dramatic bid for high-end kiddie allegiance with a $13,300 model of a 1930s roadster, evidently calculating that a Weimar-era collectible is the perfect bridge to the true sturm-und-drang of a privileged adolescence. The model comes replete with “an aluminum frame, hydraulic brakes, seven speeds, leather-clad steering wheel, and oak dashboard,” and nearly sold out of its initial 500-unit manufacturing run, Reiter notes.


The idea behind such lush toy marketing, of course, is to instill intense brand-loyalty among the market’s littlest thought leaders. "Merchandising is important not because you can make huge money with it,” Audi sales chief Peter Schwarzenbauer tells Reiter, “but because it's another means of positioning your brand.” That means that Audi isn’t confining its initiatives to pint-sized drive trains, but is branching out to other durable badges of status, such as a $17,000-plus table soccer game—the idea here, evidently, being not so much to cultivate hooligan-style soccer fandom in the plutocratic young, but rather to inculcate the more genteel and respectable habit of full-scale team ownership.


It’s true that Audi isn’t neglecting more downmarket kiddie consumers in its push, with a $60 branded teddy bear and a $400 red-plastic version of the roadster; here, the functional array of model accessories include “an adjustable rollover bar, hand brake, over-sized tires with Audi-style rims, and padded seats.” But the main event is clearly the scrum for top-line market cachet, which is why Audi’s rivals are stepping up their game. Mercedes, for instance, is planning a spring rollout for “the foot-powered SLS Bobby-Benz, featuring headlights, grill, and rear end similar to those of the company's $183,000 SLS sportscar. The toy SLS features quiet-running tires, an Ackermann steering system with tight cornering for living-room maneuverability, and a steering wheel that absorbs impact to prevent injury in the event of a collision.” The model will boast a comparatively modest $120 asking price—but that loss-leader price point is a small sacrifice when you’re grooming future six-figure auto customers. "All the products have to live up to Mercedes' standards for quality and safety—especially our toys, which are all-time favorites with the next generation of Mercedes-Benz customers," reports Christian Boucke, who heads up the Benz accessories division.


BMW, meanwhile, appears to be the most horizontally minded lifestyle competitor in the luxe-branded market, brandishing a wide panoply of gear from a $460 kid-scale version of its M3 GT2 race car to a pair of $50 rain boots. The Beamer accessories division also turns a healthy 7 percentish profit—even though its brand-keepers, too, stress their real stake is in the longer-term loyalty game. “We are first and foremost a marketing initiative, and the main objectives are to broaden the brand's presence and strengthen loyalty," says Thomas Goerdt, who directs BMW’s distinctly un-German-sounding merchandising and lifestyle unit.


Still, the great risk of too-rampant accessory branding is market saturation—which is why Michel Gabriel, a branding specialist who has advised past Audi projectS, draws the line at underwear, even though “a lot of money can be made from a product” aimed at the intimate end of the brand market.


We can’t help thinking, though, that the Grosse Drei auto barons are selling short tomorrow’s financial titans with mere miniature knockoffs of luxury rides—and not just because their British competitor, Aston Martin, still owns the highest tip of the market with a Volante Junior model fetching a cool $24,000 with a devoted consumer base of young royals—who have duly gone on to modify their fullscale Astons to run on wine.


After all, the lesson of branding the world over is that a truly consummate brand eventually eclipses its mere material referent—hence the power of the glyphlike Nike swoosh (which only cost the firm $35 when design student Carolyn Davidson submitted in in 1971), or the “i”-themed Mac brand interface. Likewise, the business model for Mercedes has involved coaxing lavish multimillion-dollar subsidies from U.S. lawmakers at the same time it’s presented itself as an above-the-fray survivor of the 2008 global auto downturn.


Likewise, BMW has briskly seen to it that influential state congressional delegations have placed its own export interests ahead of the bailed-out U.S. auto industry—while Audi’s corporate parent Volkswagen has at least been candid in soliciting U.S. bailout funds, while also putting in for homeland funds to shore up its rickety loan operation. (Needless to say, this corporate pursuit of public-sector handouts doesn’t seem to have softened VW’s stand on American union drives, since like other foreign automakers, it’s expanded operations in anti-union right-to-work states to evade higher labor costs at home.) All of which is to say that, if doting plutocratic parents are looking to instill formative brand preferences this holiday season, nothing says “heed daddy’s example” like a simple, influence-subsidized government check. And Lord knows that for the properly connected family or industry, a good government kickback is about as hard to obtain as a pair BMW rain boots.




You, valued and valuable reader, are invited to join Chris Lehmann and your other fellow rich people to celebrate the publication of Rich People Things, this Thursday, December 2nd, at Le Poisson Rouge in New York City, from 7 to 9 p.m. There will even be a brief chit-chat with Thomas Frank and Maureen "Moe" Tkacik.



What is product/market fit?


In the beginning, the entrepreneurs should be obsessively focused on finding a product/market fit, and conserving cash to allow them as much roadway as possible. Mark Andreessen describes product/market fit as “the only thing that matters,” but what is it?


Basically, a startup has product/market fit when it has:



  • A set of customers excited enough about your product to pay for it. Usually, that payment is cash, but sometimes it’s time. As Facebook, Twitter and Google have proven, if you can get enough customers spending time with your product, there’s usually a way to monetize it.

  • A customer base large enough to create a viable business.


Andreessen says:


ou can always feel product/market fit when it’s happening. The customers are buying the product just as fast as you can make it — or usage is growing just as fast as you can add more servers ….


You can always feel when product/market fit isn’t happening. The customers aren’t quite getting value out of the product, word of mouth isn’t spreading, usage isn’t growing that fast, press reviews are kind of ‘blah,’ the sales cycle takes too long, and lots of deals never close.


Lower your burn rate during the search for product/market fit


If your startup hasn’t reached product/market fit, you should obsessively focus on finding it and adjust your burn rate downwards to give yourself as much time as you need to get there.


The best way to find product/market fit is to get in front of customers and validate your assertions. Start early, and validate before you build anything. Use wireframes of the product to walk customers through your vision, then keep validating throughout product development.


Develop objective listening skills, and don’t get caught up in selling too hard. Often entrepreneurs only hear what they want to hear, a trait sometimes referred to as “happy ears.” When a customer disagrees, you’ll often hear these entrepreneurs say: “They just don’t get it.” This is a good indication the entrepreneur isn’t listening.


Also, ask yourself two questions about each of your assertions:


1. Is the problem you’re tackling important to the customer? Too often, companies chase problems that just aren’t important enough to spend money or time to solve. If the problem isn’t important enough, be prepared to drop the idea you’re currently working on and pivot to something different.


2. Do your solutions really solve the problem? Present the solution to the client, and ask them tougher questions such as:



  • “Is this a must-have, or a nice-to-have?”

  • “Would you commit to purchasing at this price if we build it?”

  • “Where does this fall on your list of priorities on which you’d spend money?”


At my fourth startup, Watermark Software, we got a great response when we showed our software to potential customers; our launch went well; and even the New York Times was excited enough to dedicate a half page to covering us. But while it was cool, it wasn’t a must-have, and we struggled to sell it. After two more years of hard work, we found the vertical applications that were a better fit for our product and pivoted the product into a full solution for those verticals. The business took off.


We wasted a ton of money in those two years. Had we done a better job of customer validation up front, we could have avoided that waste. I made the mistake of listening with “happy ears” instead of being objective.


Reduce your burn rate; increase your time


No one can predict how long it will take to find product/market fit. To give yourself the greatest chance of success, you need your funds to last as long as possible. In other words, you need to set your burn rate as low as possible.


The ideal startup team should be the founders, the product development team, and one or two sales people to get the founders in front of customers. That’s it. The founders are the people best suited to interacting with customers to figure out if the experiments are working and to learn from the failures. This work is the key job of the entrepreneur, and cannot easily be delegated to others.


It may also be tempting to hire a large R&D team to get to market quickly.Recognize that few products are immediately ready for broad adoption, and you’ll likely need to go through a few revisions to get to product/market fit. Set your burn rate for a marathon, not a sprint.


There can be exceptions to this spending rule when you can find things that will clearly shorten your time to product/market fit: for example, a new hire that brings in a missing but much-needed skill.


Once you have evidence of product/market fit, you can then find a repeatable and scalable sales model, which I’ll address in my next post.


David Skok has been a General Partner at Matrix Partners since 2001. He founded his first company when he was 22, and since then, founded three companies, including SilverStream Software, and done one turnaround. Skok specializes in SaaS, enterprise software and cloud computing, and blogs at forEntrepreneurs.com.


Image courtesy of Flickr user tonylanciabeta.



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eric seiger do

Surgery for Gardner, Aceves - NY Daily <b>News</b>

A couple of notes from the Yankees today: Alfredo Aceves had surgery on Tuesday, Nov. 30, at NewYork-Presbyterian Hospital to repair a fractured left clavicle sustained in a bicycle-riding accident in Mexico. Surgery was performed by ...

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Good news: Latinos set to form “tequila party” modeled on tea party.


eric seiger do

Surgery for Gardner, Aceves - NY Daily <b>News</b>

A couple of notes from the Yankees today: Alfredo Aceves had surgery on Tuesday, Nov. 30, at NewYork-Presbyterian Hospital to repair a fractured left clavicle sustained in a bicycle-riding accident in Mexico. Surgery was performed by ...

Dan Abrams - Fox <b>News</b> - 2012 Election | Mediaite

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Good <b>news</b>: Latinos set to form “tequila party” modeled on tea <b>...</b>

Good news: Latinos set to form “tequila party” modeled on tea party.


eric seiger do

Surgery for Gardner, Aceves - NY Daily <b>News</b>

A couple of notes from the Yankees today: Alfredo Aceves had surgery on Tuesday, Nov. 30, at NewYork-Presbyterian Hospital to repair a fractured left clavicle sustained in a bicycle-riding accident in Mexico. Surgery was performed by ...

Dan Abrams - Fox <b>News</b> - 2012 Election | Mediaite

With the 2010 midterm elections an increasingly distant memory, the media is already seeking the breakout star of the 2012 elections, and having to look in the mirror. Given the number of potential presidential candidates accumulating ...

Good <b>news</b>: Latinos set to form “tequila party” modeled on tea <b>...</b>

Good news: Latinos set to form “tequila party” modeled on tea party.


eric seiger do

Surgery for Gardner, Aceves - NY Daily <b>News</b>

A couple of notes from the Yankees today: Alfredo Aceves had surgery on Tuesday, Nov. 30, at NewYork-Presbyterian Hospital to repair a fractured left clavicle sustained in a bicycle-riding accident in Mexico. Surgery was performed by ...

Dan Abrams - Fox <b>News</b> - 2012 Election | Mediaite

With the 2010 midterm elections an increasingly distant memory, the media is already seeking the breakout star of the 2012 elections, and having to look in the mirror. Given the number of potential presidential candidates accumulating ...

Good <b>news</b>: Latinos set to form “tequila party” modeled on tea <b>...</b>

Good news: Latinos set to form “tequila party” modeled on tea party.


eric seiger do

Surgery for Gardner, Aceves - NY Daily <b>News</b>

A couple of notes from the Yankees today: Alfredo Aceves had surgery on Tuesday, Nov. 30, at NewYork-Presbyterian Hospital to repair a fractured left clavicle sustained in a bicycle-riding accident in Mexico. Surgery was performed by ...

Dan Abrams - Fox <b>News</b> - 2012 Election | Mediaite

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Good <b>news</b>: Latinos set to form “tequila party” modeled on tea <b>...</b>

Good news: Latinos set to form “tequila party” modeled on tea party.


eric seiger do

Surgery for Gardner, Aceves - NY Daily <b>News</b>

A couple of notes from the Yankees today: Alfredo Aceves had surgery on Tuesday, Nov. 30, at NewYork-Presbyterian Hospital to repair a fractured left clavicle sustained in a bicycle-riding accident in Mexico. Surgery was performed by ...

Dan Abrams - Fox <b>News</b> - 2012 Election | Mediaite

With the 2010 midterm elections an increasingly distant memory, the media is already seeking the breakout star of the 2012 elections, and having to look in the mirror. Given the number of potential presidential candidates accumulating ...

Good <b>news</b>: Latinos set to form “tequila party” modeled on tea <b>...</b>

Good news: Latinos set to form “tequila party” modeled on tea party.


eric seiger do

Surgery for Gardner, Aceves - NY Daily <b>News</b>

A couple of notes from the Yankees today: Alfredo Aceves had surgery on Tuesday, Nov. 30, at NewYork-Presbyterian Hospital to repair a fractured left clavicle sustained in a bicycle-riding accident in Mexico. Surgery was performed by ...

Dan Abrams - Fox <b>News</b> - 2012 Election | Mediaite

With the 2010 midterm elections an increasingly distant memory, the media is already seeking the breakout star of the 2012 elections, and having to look in the mirror. Given the number of potential presidential candidates accumulating ...

Good <b>news</b>: Latinos set to form “tequila party” modeled on tea <b>...</b>

Good news: Latinos set to form “tequila party” modeled on tea party.


eric seiger do

Surgery for Gardner, Aceves - NY Daily <b>News</b>

A couple of notes from the Yankees today: Alfredo Aceves had surgery on Tuesday, Nov. 30, at NewYork-Presbyterian Hospital to repair a fractured left clavicle sustained in a bicycle-riding accident in Mexico. Surgery was performed by ...

Dan Abrams - Fox <b>News</b> - 2012 Election | Mediaite

With the 2010 midterm elections an increasingly distant memory, the media is already seeking the breakout star of the 2012 elections, and having to look in the mirror. Given the number of potential presidential candidates accumulating ...

Good <b>news</b>: Latinos set to form “tequila party” modeled on tea <b>...</b>

Good news: Latinos set to form “tequila party” modeled on tea party.


eric seiger do

Surgery for Gardner, Aceves - NY Daily <b>News</b>

A couple of notes from the Yankees today: Alfredo Aceves had surgery on Tuesday, Nov. 30, at NewYork-Presbyterian Hospital to repair a fractured left clavicle sustained in a bicycle-riding accident in Mexico. Surgery was performed by ...

Dan Abrams - Fox <b>News</b> - 2012 Election | Mediaite

With the 2010 midterm elections an increasingly distant memory, the media is already seeking the breakout star of the 2012 elections, and having to look in the mirror. Given the number of potential presidential candidates accumulating ...

Good <b>news</b>: Latinos set to form “tequila party” modeled on tea <b>...</b>

Good news: Latinos set to form “tequila party” modeled on tea party.


eric seiger do

Surgery for Gardner, Aceves - NY Daily <b>News</b>

A couple of notes from the Yankees today: Alfredo Aceves had surgery on Tuesday, Nov. 30, at NewYork-Presbyterian Hospital to repair a fractured left clavicle sustained in a bicycle-riding accident in Mexico. Surgery was performed by ...

Dan Abrams - Fox <b>News</b> - 2012 Election | Mediaite

With the 2010 midterm elections an increasingly distant memory, the media is already seeking the breakout star of the 2012 elections, and having to look in the mirror. Given the number of potential presidential candidates accumulating ...

Good <b>news</b>: Latinos set to form “tequila party” modeled on tea <b>...</b>

Good news: Latinos set to form “tequila party” modeled on tea party.


eric seiger do

Surgery for Gardner, Aceves - NY Daily <b>News</b>

A couple of notes from the Yankees today: Alfredo Aceves had surgery on Tuesday, Nov. 30, at NewYork-Presbyterian Hospital to repair a fractured left clavicle sustained in a bicycle-riding accident in Mexico. Surgery was performed by ...

Dan Abrams - Fox <b>News</b> - 2012 Election | Mediaite

With the 2010 midterm elections an increasingly distant memory, the media is already seeking the breakout star of the 2012 elections, and having to look in the mirror. Given the number of potential presidential candidates accumulating ...

Good <b>news</b>: Latinos set to form “tequila party” modeled on tea <b>...</b>

Good news: Latinos set to form “tequila party” modeled on tea party.


eric seiger do

Surgery for Gardner, Aceves - NY Daily <b>News</b>

A couple of notes from the Yankees today: Alfredo Aceves had surgery on Tuesday, Nov. 30, at NewYork-Presbyterian Hospital to repair a fractured left clavicle sustained in a bicycle-riding accident in Mexico. Surgery was performed by ...

Dan Abrams - Fox <b>News</b> - 2012 Election | Mediaite

With the 2010 midterm elections an increasingly distant memory, the media is already seeking the breakout star of the 2012 elections, and having to look in the mirror. Given the number of potential presidential candidates accumulating ...

Good <b>news</b>: Latinos set to form “tequila party” modeled on tea <b>...</b>

Good news: Latinos set to form “tequila party” modeled on tea party.


eric seiger do

Surgery for Gardner, Aceves - NY Daily <b>News</b>

A couple of notes from the Yankees today: Alfredo Aceves had surgery on Tuesday, Nov. 30, at NewYork-Presbyterian Hospital to repair a fractured left clavicle sustained in a bicycle-riding accident in Mexico. Surgery was performed by ...

Dan Abrams - Fox <b>News</b> - 2012 Election | Mediaite

With the 2010 midterm elections an increasingly distant memory, the media is already seeking the breakout star of the 2012 elections, and having to look in the mirror. Given the number of potential presidential candidates accumulating ...

Good <b>news</b>: Latinos set to form “tequila party” modeled on tea <b>...</b>

Good news: Latinos set to form “tequila party” modeled on tea party.


eric seiger do

Surgery for Gardner, Aceves - NY Daily <b>News</b>

A couple of notes from the Yankees today: Alfredo Aceves had surgery on Tuesday, Nov. 30, at NewYork-Presbyterian Hospital to repair a fractured left clavicle sustained in a bicycle-riding accident in Mexico. Surgery was performed by ...

Dan Abrams - Fox <b>News</b> - 2012 Election | Mediaite

With the 2010 midterm elections an increasingly distant memory, the media is already seeking the breakout star of the 2012 elections, and having to look in the mirror. Given the number of potential presidential candidates accumulating ...

Good <b>news</b>: Latinos set to form “tequila party” modeled on tea <b>...</b>

Good news: Latinos set to form “tequila party” modeled on tea party.