Lightning effects: Making Fast Money

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"Should I stay or should I go? - If you say that you are mine - I'll be here till the end of time - But you gotta let me know - Should I stay or should I go?"

—The Clash, "Should I Stay Or Should I Go?"

Nebraska fans are set for another round of uncertainty, as current LSU coach Les Miles has announced he will meet with administrators at Michigan to discuss becoming the next head Wolverine. Miles, a former Michigan player, has strong ties to his alma mater and many sites are reporting that he is seriously considering making the move.

Should Miles leave Baton Rouge for Ann Arbor, Nebraska coach Bo Pelini will likely be on the short list of candidates to replace him. And a move to LSU certainly has more substance than the rumors of Pelini taking the job in Miami, as was rumored last month. So would Pelini pack up and head back to the bayou?

There would certainly be some incentives to do so. Between Nick Saban and Les Miles, LSU has become a national force in recruiting. Louisiana itself is a hotbed of football talent, and LSU gets first pick of that talent in the way rivaled only by Texas. If Pelini wanted a situation where he could load up quickly, LSU would be attractive.

Pelini would be a familiar face in Baton Rouge, having been the defensive coordinator there from 2005-07 and being part of a national championship team. Pelini would have a familiarity both with the area and the competition in the SEC.

It doesn't seem possible that there'd be money to be made from lending e-books. But at least one woman figured out how to do it, and more little lending conglomerates seem to be on the way.

When on Dec. 30, Kindle decided to allow its customers to lend copies of purchased e-books (but only for 14 days, and only to one person), a 40-year-old Canadian woman named Catherine MacDonald had an idea that literally popped up in her dreams. She started the Kindle Lending Club. It started out as a Facebook site, where she'd match up people who wanted to lend a book to people who wanted to borrow. It quickly grew out of hand, so she looked for angel seed money.

Finding someone who was willing to invest $12,500, she launched a slick Web site and created a place where people can come and look for specific e-books, or offer to lend them. So far, she has lent more than 1,000 e-books among total strangers and it's all worked without a hitch.

But where does the money come in? If the lender finishes the book within the 14-day limit, no fees are assessed and everything is free. But if the borrowers discover that they can't finish within Amazon's 14-day lending window (and things do come up in life--someone gets sick, or a business trip comes up) lendees can offer a link to buy the e-book and lenders share a portion of the resulting revenue through Amazon's Affiliate Program. For anyone familiar with Amazon's affiliate program, it takes a lot to actually make any money, but if the business person is dogged about going about it, he or she can make some bucks out of the program. So the lendee gets an e-book at a good price, and everyone's happy.

However MacDonald in Canada is hardly the first person to come up with the idea of the Kindle Lending Club. She was merely one of the first. Now there are many on the Web and not just for Kindles either. There are nook lending clubs popping up too. Kindles and nooks don't mix, thanks to incompatible software.

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Monday, January 24, 2011

Making Fast Money

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